Additional KKAD25 Initiatives

Click the link below
to subscribe to the




Seat Belts Fastenating! logo

It's Not A Race Create Space! logo

Stop Take 3 To See logo

It's Not A Race! Create SPACE!


It's Not a Race Create SPACE!

Read more>>                                            Close >>

Dear Friends in Safety,

After meeting Michelle Davis at the Towards Zero Deaths Conference in Minnesota in October, I received this reflection from her.

"Just after lunch on August 14, 2008, my husband, 29-year-old James L. Davis, was rear-ended and killed on his motorcycle in St. Paul, Minnesota. Traffic on Interstate 94 came to a halt; James was able to stop in time, but the driver behind him was not. Driving an SUV under a revoked license, this young woman was not paying attention and following James' motorcycle too close. The impact was so strong that James' full-face helmet flew off his head, and his body was dragged under the SUV along with his motorcycle. He died instantly.

James and I wed on Lake Superior and were married for 13 months. We were the best friend each had waited our entire lives for; we shared all passions and activities together to preserve our closeness and continually grow in our relationship; we expressed our feelings through original poems and music; and we learned what being "alive" really meant. In mid-September, James and I planned on closing and moving into our first house, where we hoped to raise four children. We were so excited and happy! James spent his days in his dream job as a supercomputer software engineer, and at night engaged in photography, car mechanics, movies, classic novels, running, and as he told me regularly: "finding ways to show you how much I love you." James also left behind both parents, four siblings, and many nephews and nieces who looked up to him.

I cannot believe I lost the love of my life to THIS. There is no reason; the simple truth is that every choice we make has consequences."

Michelle’s story moved us to act on an idea that had been germinating for a couple of years. Thus, in memory of James, KEEP KIDS ALIVE DRIVE 25® announces our newest Road Safety Campaign.

It's Not a Race Create SPACE!

“It’s Not A Race! Create Space"

The facts speak for themselves. In 2006 1.8 million rear-end collisions occurred on America’s roadways. These accounted for 29% of all injury incidents due to motor vehicle crashes. Injuries themselves are life-altering, but the deaths that result are devastating to all who loved the victims of these incidents. These could easily be avoided if we as drivers would simply learn and practice space management skills whenever we are behind the wheel. An excellent tutorial can be found at Ford Motor Company Fund’s Driving Skills for Life site (Select Unit 4).

Ford logo

KEEP KIDS ALIVE DRIVE 25® invites your organization, local/state/federal agency, business, or school to partner with us in educating drivers to learn and practice space management skills on all roadways. Contact us at or call 402-334-1391 to get involved.

And as we remember James Davis, we are reminded, “Don’t Let the 2 Minutes You ‘Save’ Be the Last 2 Minutes of Someone’s Life.Adapted from David Townsend (Tia’s father)

And, from Smart comes these helpful directions to help manage space wisely while driving.

Good Weather - During daylight with good, dry roads and low traffic volume, you can ensure you're a safe distance from the car ahead of you by following the "three-second rule." The distance changes at different speeds. To determine the right following distance, first select a fixed object on the road ahead such as a sign, tree or overpass. When the vehicle ahead of you passes the object, slowly count "one one thousand, two one thousand, three one thousand." If you reach the object before completing the count, you're following too closely. Making sure there are three seconds between you and the car ahead gives you time and distance to respond to problems in the lane ahead of you.

Inclement Weather, Heavy Traffic, or Night-Time Driving - In heavy traffic, at night, or when weather conditions are not ideal (eg. light rain, light fog, light snow), double the three second rule to six seconds, for added safety.

Poor Weather - If the weather conditions are very poor, eg. heavy rain, heavy fog, or heavy snow, start by tripling the three second rule to nine seconds to determine a safe following distance.

Tailgating - Following a vehicle too closely is called 'tailgating'. Tailgating is an aggressive driving behavior that is easily mistaken for road rage. Use the three-second rule to avoid tailgating. Most rear end collisions are caused by the vehicle in back following too closely. If someone is tailgating you, move to another lane or turn off the road as soon as possible and allow the tailgating vehicle to pass.

Top >>


Seatbelts - Fastenating!

Read more>>                                            Close >>

SEAT BELTS – FASTENATING!® is an initiative to educate drivers and passengers alike about the benefits of wearing seat belts. Our goal is to focus on all the good that comes out of wearing seat belts, especially when it comes to relationships with family and friends. What could be more FASTENATING than to show your care for others by wearing your seat belt and expecting others to wear theirs? There’s no law against it, SEAT BELTS – FASTENATING!®

We seek to partner with schools, safety and community organizations, businesses, and more in promoting the good that comes from seat belt use. SEAT BELTS – FASTENATING!® is dedicated to the memory of Jim Everson who died February 9th, 2003. Jim was a pioneer of sorts, outfitting the family car with enough seat belts for all passengers (even in the first 10-passenger wagon) years before becoming standard equipment. He always told the kids, “This car isn’t moving until everyone’s seat belt is buckled.”

For more information, please contact Tom Everson at (402) 334-1391 or

The advertisement on the right has been generously donated by Wheels For You, a publication of the Lincoln Journal Star.

Lincoln Star
(Please click the image for full-sized view.)


  • Involve school children to create posters with examples of the benefits of seat belt use. These examples answer the why of SEAT BELTS – FASTENATING!®
  • Engage high school students in creating in-school and community impact campaigns that focus on the benefits of wearing seat belts for people of all ages. Their peers and family members can couple this effort with seat belt count initiatives to promote greater use.
  • Post SEAT BELTS – FASTENATING!® signs at the exits to all school/business parking lots.
  • Utilize a SEAT BELTS – FASTENATING!® dashboard sticker (which can also be placed behind the front seats) as a reminder to all on board to buckle up. Stickers can be distributed to parents, drivers of all ages, businesses, driving schools, school bus operators, etc.
  • Create a brochure listing Top Ten Reasons Why Seat Belts are FASTENATING!® which the Police can pass on to motorists when making traffic stops. These can also be distributed through schools, community newsletters, local businesses, etc.
  • Please e-mail additional ideas to Tom Everson at

P.O. BOX 45563
Omaha, NE 68145-0563
(402) 334-1391

Top >>

STOP! TAKE 3 TO SEETM is a campaign designed to educate motorists about the correct way to observe STOP signs and to teach children how to safely cross the street.

STOP! TAKE 3 TO SEEThe steps are as follows:

Read more>>                                            Close >>

How To Cross the Street


  1. Look for the nearest crosswalk if there is one.
  2. Stop at the curb. The then look left, look right, and then look left again to make sure all is clear before proceeding
  3. If a car is present, be sure to make eye contact with the driver and make sure the car stops to let you cross.

How to Honor a Stop Sign


  1. Come to a full and complete stop.
  2. Look left. Look right. Look left again to make sure all is clear before proceeding.
  3. Look for pedestrians/bicyclists and wave them through until they are safely across the street before proceeding.

NOTE: Bus drivers can also utilize STOP! TAKE 3 TO SEETM to make sure the coast is totally clear after dropping students off.

For more information about how to begin a STOP! TAKE 3 TO SEETM campaign in your community, please call Tom Everson at (402) 334-1391 or e-mail

The National Safe Kids Campaign issued a press release in October 2003 on a study conducted in partnership with FedEx Express on observance of Stop Signs. In part, findings include:

  • Of vehicles surveyed, more than a third (37 percent) of motorists rolled through stop signs at intersections and nearly a tenth (7 percent) of motorists did not even slow down before the stop sign.
  • At intersections with marked crosswalks, one quarter (25 percent) of vehicles stopped in or past the crosswalks.
  • When only child pedestrians were present, nearly a third (32 percent) of motorists violated the stop signs.
  • At intersections where pedestrians were crossing, nearly a quarter (24 percent) of drivers did not come to a complete stop.

The report further states that, “Each year, stop sign violations are associated with approximately 200 fatal crashes and 17,000 non-fatal injury crashes. Children are at risk of injury when stop sign and pedestrian right-of-way laws are violated.”
STOP! TAKE 3 TO SEETM promotes correct observance of stop signs – no matter where these appear. For more information about how to integrate this initiative in to your overall approach to traffic safety, please call or e-mail. We want to see these numbers come down as we all do what is in our power to create safer streets for the benefit of all.



BE AWARE! DRIVE WITH CARETM is a brand new initiative fromKEEP KIDS ALIVE DRIVE 25®. BE AWARE! DRIVE WITH CARETM is designed to further engage motorists in paying attention to pedestrians and cyclists on all roadways. In many communities the majority of pedestrian and cyclist fatalities and injuries occur on roadways other than residential streets. This reality points to the need to extend our care in driving to all roadways. The logo for BE AWARE! DRIVE WITH CARETM appears below. Should you have ideas about how you would like to utilize this initiative in your community, please e-mail or call 402-334-1391.

Top >>

We encourage you to browse our site for helpful information. Discover how easy it is to begin a KEEP KIDS ALIVE DRIVE 25® campaign in your own community! It’s easy, it’s informative and a great place to share ideas. Connect with local contacts in your state, click here to view all State Contacts.