Our Mission

The mission of KEEP KIDS ALIVE DRIVE 25^® is to change the way we drive on neighborhood streets, and beyond. Our goal is to put an end to deaths and injuries caused by speeding and distracted driving on our nation's roads. We do so by educating and actively engaging citizens in a common commitment to create safer streets for the benefit of all, beginning right in our own neighborhood. No one wants to be behind the wheel and hit someone. Since speeders are 3 times more likely to be in a crash (AAA) and account for 33% of motor vehicle deaths, observing the speed limit is a great way to significantly reduce crashes, injuries, and deaths.

Equally important to our mission is the support of families who experience the death of a loved one due to a traffic incident. Many of these families make amazing, and significant, contributions to traffic safety in their communities in the wake of the death of their daughter, son, mother, father, brother, or sister. KEEP KIDS ALIVE DRIVE 25^® stands ready to support and include their initiatives in the work of our mission. (Contact us at 402-334-1391 or kkad25@kkad25.org)