Reducing Motor Vehicle Deaths and Injuries
America's Trash Talks to Keep Kids Alive is the latest initiative from KEEP KIDS ALIVE DRIVE 25®. The premise is simple; to get the "Keep Kids Alive" message out on the side of every trash can in America—both curbside and in alleys. We welcome you to partner through your neighborhood/homeowners association, local trash hauler, business, school, faith community, or civic organization (or all of these organizations working together). GEICO® is on board as our first national sponsor, and the AAA Cornhusker Motor Club in Nebraska, our first state partner, is supporting us as well. See All Sponsors →
Initiatives are spreading quickly in several states, including:
- Colonial Heights, VA
- Phoenix, AZ
- Lithia, FL
- O'Fallon, IL
- Omaha, NE
- Millbourne, PA
- Oro Valley, AZ
- Peters Township, PA
- Wichita, KS
- Fenton, MO
- Florissant, MO
- Fayetteville, NC
- Omaha, NE
- Chowchilla, CA
- Joliet, IL
Through use of KEEP KIDS ALIVE DRIVE 25®, Be Aware! Drive With Care®, No Need To Speed®, and Check Your Speed® decals. The goal is to decal every trash can on every neighborhood street and alleyway in America.
To reduce motor vehicle deaths and injuries. It's that simple - get all citizens involved in sending out one or more of the "Keep Kids Alive" safety messages in order to create safer roadway environments for the benefit of pedestrians and cyclists of all ages, as well as motorists themselves. (The City of Oro Valley, AZ applied these decals to trash cans and saw average speeds plummet to 24.5 mph on residential streets—a 13% decrease.)
Partners—environmental waste companies, insurance companies, local businesses, schools, faith communities, and civic organizations—to join KEEP KIDS ALIVE DRIVE 25® in implementing this goal in communities nationwide.
What's the role of a partner?
Examples include the following:
- Environmental waste companies that provide trash and recycling bins to municipalities and neighborhoods add one or more of the Keep Kids Alive messages via decals on the side of all trash/recycling bin.
- Insurance companies utilize agents to distribute decals to policyholders. These decals can integrate company logos into decals in order to recognize sponsorship
- Businesses can sponsor decals and distribute through customer service, check out lanes, service counters, as well as through employees. Businesses can be recognized by integrating company logos into decals to recognize sponsorship
- Schools and civic organizations can distribute decals to families and members. Civic organizations can partner as local/regional/national sponsors as well