Keep Kids Alive Drive 25™ - It’s About Kids! It’s About Safety! It’s About Time

"My community – Coppell, Texas – made headlines two years ago as it tackled this issue. As a traffic engineer by training, I was hesitant of this program and lobbied the City Council to consider other engineering, enforcement, and education alternatives so that ‘mobility’ was maintained. I have to say that since this program was adopted and the speed limits on our streets lowered (5 mph) I do feel like I am keeping my village’s children safer, that I am more alert, that I am more in control of my vehicle, that I do share those streets with pedestrians, that my ‘mobility’ has not been greatly impeded, and that streets are not for the sole purpose of drivers in vehicles trying to make their way as quickly as they can in our hurried world."

Jason Crawford, P.E

Texas Transportation Institute

Yesterday I put our Keep Kids Alive Drive 25^® sign out for the first time. I placed it just in front of the stop sign at Winston and Moreland. At the end of the day I brought it in wondering if it made any difference.

My husband, John, went to put the sign out again today. Timing is everything because as he was placing it in the ground, a woman talking on a cell phone came by. The woman stopped her phone conversation to tell John she "really liked the sign. It made her slow down as she drove (on Winston Road) the day before...".

One sign, one day. I couldn't believe it myself. We as neighbors can do this!

Jen - Philadelphia, PA (Chestnut Hill Neighborhood)

"KKAD25 is an opportunity for residents to help solve speeding problems in their neighborhoods. Instead of calling the police to complain, they take an active role in the effort to slow drivers down. The campaign brings people out of their homes to talk to each other about the problems we all face together. KKAD25 communicates concern. The campaign gets the ball rolling."

Sgt. Dave Schurr, Bolingbrook, IL Police Department

"Keep Kids Alive Drive 25 empowers each of us to make a difference in our neighborhood. It unites neighbors in taking charge, sending a message that safe driving speed is a priority. I like ability to make a difference for my children!"

Carolyn Kunz, State College, PA

In Oro Valley, AZ, you will find refuse containers stickered with KKAD25 decals. As a result of this effort, Ofcr. Mike Stevenson of the Oro Valley Police Department says, "We have passively empowered the community through the use of the decals. This creates an awareness that continues to grow and manage speeds within neighborhoods where problems arise."

"From the city's perspective, a benefit of KKAD25 is that unlike engineering solutions, now we always have something to offer citizens who want to take proactive steps to reduce speeding in neighborhoods."

John Amberson, Transportation Planner, City of Oceanside, CA

"We received the signs on Tuesday and have seen a huge difference. Five of us neighbors put the signs out at the same time and you could hear the cars down shift and you could see them looking down at their speedometers. Our subdivsion consists of one road and one cul de sac, but we feed into two other larger developments with lead foots heading home, so these signs have worked as a great reminder that the limit is 25 mph on our street." Mikki - Medina, OH

A friend from Lincoln, Nebraska shared the following with me recently.

A young girl observed her dad traveling faster than the posted 25 mph speed limit. She alerted him by saying, "Dad, you’re not keeping kids alive, you need to drive 25."

Our children are watching our every move. May we always seek to act in ways deserving of their emulation as they grow into future adults.

….I want you to know the signs are working great. I notice almost everyone slowing down. A lot of my daycare parents have asked where to get them…"

A Daycare provider.

… "I have a lead foot and tend to forget how fast I am going, and it irks me to no end when I realize I am going 35 - 40 in a residential area! Seeing those signs keeps me much more aware and I know they have impacted my driving habits."

An Omaha Mom

Keep Kids Alive Drive 25^® and related logos and slogans (Check Your Speed^®/No Need To Speed^®, Stop! Take 3 To See^®, Stop Means Stop^®, Be Aware! Drive With Care^®and Seat Belts-FASTENATING!^®) are registered trademarks of Keep Kids Alive Drive 25, P.O. Box 45563 Omaha, Nebraska, 68145. No other entities may use these marks without prior permission. Call 402-334-1391 for information.